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720 System Strategies
These are the questions consumer bankruptcy attorneys ask us most about following up with and converting leads. Or, feel free to contact us with any questions you might have.
FAQ topic 01 of 06
We are built exclusively for consumer bankruptcy attorneys, with systems for the full debtor journey instead of generic legal advertising.
We offer both turnkey and individual services. Pricing is performance-based and month-to-month — see the pricing page for a full breakdown.
No. 720 System Strategies is a done-for-you marketing and intake service with a real team running it for your firm, not a tool you log into and manage yourself.
FAQ topic 02 of 06
Our bankruptcy leads are generated using advanced data analytics to find people most likely to need a consumer bankruptcy attorney. Instead of buying generic marketing lists, you get exclusive leads customized for your firm, targeted by county, and delivered at a lower cost than many other bankruptcy lead providers.
Every lead includes the person's full name, cell phone number, and email address. Having all three allows bankruptcy attorneys to follow up by text, phone, and email, a multi-channel approach that can increase contact rates as much as 50% compared to phone-only outreach.
Yes. Leads connect directly to your firm's CRM or lead-follow-up system, so you can start outreach immediately without manual data entry. This is especially valuable for bankruptcy lawyers given a 2024 ABA study that found that responding to leads within five minutes can improve conversion rates by up to 400%.
We target by county to ensure you reach people who live in the areas where you practice law. By focusing only on your chosen markets, we reduce wasted ad spend and deliver higher-quality bankruptcy leads that are more likely to turn into clients.
On average, our text-message campaigns see a 30% response rate. Many cold bankruptcy marketing campaigns average below 10%, meaning our follow-up is roughly three times more effective than standard outreach. Personalized and compassionate messaging that eliminates shame and destigmatizes bankruptcy plays a major role in this higher engagement.
The biggest difference between 720 System Strategies and a company like NOLO comes down to exclusivity, follow-up, and long-term value. With NOLO, you will typically buy leads that cost $45-$85 each and are shared with two or three other attorneys, which means you will be competing for the same prospect from day one. With 720 System Strategies, the leads will be exclusive to your firm, generated through targeted Facebook ads in your chosen counties, and supported by a 72-email and text nurture sequence that runs for up to 24 months. This approach will not only increase your chances of converting each lead but will also turn more "not ready yet" prospects into clients over time, creating a higher ROI.
The average cost per bankruptcy lead depends on where the lead comes from and whether you're getting names or appointments. Here's a breakdown of the average cost per lead source.
Yes. Booked consultations cost $10 each, and live transfers are $30 each. These fees are charged when the appointment or transfer happens.
Yes. There's a one-time $350 setup fee to build your custom campaign, connect leads to your software, and launch your ads.
You can book a video call with a 720 System Strategies team member to review your existing marketing strategies, answer your questions, and calculate your expected return on investment from our bankruptcy marketing service.
FAQ topic 03 of 06
You address shame and fear by making every touchpoint a chance to replace stigma with support and education, and by continuing to nurture the relationship for the long term. This starts with lead follow-up and continues through the relationship.
The best text and email messages for converting bankruptcy leads educate, eliminate shame, address cost and credit fears, and keep the attorney top of mind.
Your marketing message should show leads that bankruptcy is affordable and within reach. Most potential clients considering bankruptcy are already worried about money, so every follow-up should reduce that pressure.
Bankruptcy lead follow-up is different because people rarely act right away. Personal injury and family law prospects often have urgency; bankruptcy prospects are often delayed by shame, fear, and uncertainty.
The most effective bankruptcy lead follow-up systems have five essential components. The lead follow-up system should be:
Automated bankruptcy lead follow-up is almost always a smarter and more cost-efficient solution than relying only on manual intake, assuming you use the right system.
The best platforms combine intake tools, automated email and text campaigns, and client tracking dashboards, but the right fit depends on your firm's size, budget, and how hands-on you want to be.
You need both. Ads bring attention, but ads alone do not convert. A structured follow-up system educates, reassures, and re-engages leads until they are ready to file.
You, your staff, or your automated lead follow-up system should contact bankruptcy leads within five minutes of receiving the lead, and sooner if possible.
Most consumer law firms convert only a fraction of leads right away. Bankruptcy practices are often lower because debtors delay, worry about cost, and need repeated reassurance before they move forward.
Texting consistently outperforms phone calls for reaching bankruptcy leads. Response rates for texts are commonly far higher than answered phone calls.
Leads go cold because many attorneys fail to put consistent outreach systems in place to overcome debtors' hesitation. Most debtors are passive, afraid, embarrassed, and worried about affordability.
The most common objections are shame, privacy fears, cost concerns, and credit-score anxiety. Strong follow-up speaks directly to each objection instead of pretending those fears do not exist.
The key to nurturing bankruptcy leads over time is to stay present with consistent, value-driven follow-up. Most bankruptcy leads who hesitate are not saying never; they are saying not yet.
FAQ topic 04 of 06
We use non-attorney salespeople who work exclusively in bankruptcy and understand the mindset of debtors. They know how to reduce stigma, demystify the process, overcome objections, and help leads see bankruptcy as a practical path forward.
A pre-screened live transfer connects your firm with debtors who fit the basic criteria you define. We confirm the problem, gather core facts, set expectations, and then bridge the call or book the attorney consultation.
Short-form intake moves quickly and routes qualified callers to your firm. Long-form intake is a full consultation that verifies deeper financial and legal details, discusses fees, and prepares the client for the next step.
It depends on your in-house sales ability. Short-form works well when your staff can close the final consultation. Long-form is safer when your attorneys or paralegals are not natural closers or should not spend their time in a sales role.
Usually, no. Having a paralegal or attorney handle lead qualification can backfire because debtors may feel intimidated, anxious, or embarrassed before trust has been built.
Bankruptcy lead qualification and intake should be handled by trained non-attorney salespeople. The right specialist knows how to ask questions, overcome objections, and leave the debtor ready to take the next step.
When attorneys or paralegals handle intake, they spend hours on sales calls instead of the work they are best at. Training a great drafter to sell can also backfire because closing calls requires a different skill set.
Yes. We tailor scripts, disclosures, fee schedules, routing, and workflows to your rules and markets, while keeping the process compliant and clear.
Give every business-hours call a named owner and a documented backup path. If the primary team cannot answer, route the call to a trained rollover resource and measure both missed-call volume and time to callback.
The first step should usually ask only for the information needed to start a conversation: name, phone number, and email. Clearly mark required fields, use plain language, and make the form easy to complete on a phone.
Give every intake specialist an approved fee schedule and a plain-language explanation of what each fee includes. When a fee can vary, explain the specific factors that change it instead of stopping at 'it depends.'
FAQ topic 05 of 06
The most effective way to keep past clients engaged is an ongoing, branded nurture program that supports their financial recovery long after discharge. 720 System Strategies runs this for bankruptcy firms: branded email sequences that deliver credit education, credit-report help, and car-buying support on your behalf, so your firm stays the trusted name behind your clients' comeback and becomes the one they refer.
You can offer clients a structured credit-education program that shows them how to rebuild their score after filing, one of the most valuable things a firm can provide post-discharge. Through 720 System Strategies, your clients get free enrollment in 7 Steps to a 720 Credit Score, a program that has helped people raise their credit toward 720 within 12 to 24 months of bankruptcy, branded as a gift from your firm.
No, there's an important distinction between credit education and credit repair. 720 System Strategies offers education through 7 Steps to a 720 Credit Score, which teaches clients how to rebuild credit and helps correct legitimate errors on their reports, rather than disputing accurate information, so it does not operate as a credit repair organization. That lets your firm offer real value to clients without taking on the compliance burden of credit repair.
Yes. 720 System Strategies offers a client nurture program built exclusively for consumer bankruptcy firms. We run the entire post-filing relationship for you, from credit-rebuilding enrollment to car-buying support to FCRA reviews, all branded as your firm, with no software to manage and no added work for your staff.
FAQ topic 06 of 06
The most reliable way for a bankruptcy attorney to get more Google reviews is to ask satisfied clients at a strategic moment. Particularly, ask right after you've delivered real value.
Online reviews are one of the strongest signals Google uses to rank local businesses and they increasingly shape which firms show up in AI citations. A firm with more positive, recent reviews tends to appear higher when someone searches for a bankruptcy attorney nearby.
The best way is to ask after the client has felt genuinely helped, with a simple, personal request that makes leaving a review easy.
A Google review is submitted by the client to an independent review platform. A testimonial is an advertising message that the firm selects and republishes on its website, in follow-up, or on social media.
You cannot prevent an eligible client from leaving an honest negative review or selectively invite only clients who appear likely to leave a positive one.
Asking clients for honest reviews is generally allowed. That said, Google's policies restrict offering incentives in exchange for reviews or selectively soliciting only positive ones.
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