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About
720 System Strategies was built for consumer bankruptcy attorneys who want to grow their practice without spending time and money chasing leads. Too often, firms lose good prospects to shared leads, slow follow-up, and debtors who wait until a crisis to act.
Who we serve
720 System Strategies is built for consumer bankruptcy attorneys and law firms who want to grow their practice with a steady, predictable flow of clients. It's a fit for Chapter 7 and Chapter 13 attorneys at every stage and in every state, including solo practitioners ready to scale, established firms looking to add filings, and multi-office practices that want one consistent marketing system across locations.
Our clients are attorneys who are excellent at practicing law and want a partner to handle the business of attracting, following up with, and converting bankruptcy clients. Whether a firm needs more qualified leads, a follow-up system that nurtures debtors until they're ready to file, an intake team trained in debtor psychology, or a reputation built on real Google reviews, 720 System Strategies is designed for bankruptcy practices that want to run a firm that is easier to grow.
Build for attorneys
The problems
Most consumer bankruptcy attorneys aren't short on legal skills, but they fight the same frustrating marketing problems:
Six patterns we see in every market
The same prospect is sold to three other firms, so attorneys have to race to the phone in the hopes of converting a lead.
Hours of attorney time are burned on people who were never going to file, or who never show at all.
Many people who are facing bankruptcy bury their heads in the sand and ignore the problem until a garnishment, lawsuit, or foreclosure forces their hand. By the time they are ready to file, they choose whichever attorney is at the top of their Google search.
Many debtors aren't ready the day they inquire, which means attorneys (and their staff) need to stay in touch over weeks, months, and sometimes even years. This takes dedicated staff that most firms don't have the bandwidth for. Others invest in an expensive CRM that ends up being underutilized, so promising leads slip away before they are ready to act.
Facebook ads, Google ads, directories: Which one is the best fit for consumer bankruptcy attorneys?
Leads come in scared and embarrassed, and converting them takes a proven script and salespeople trained in debtor psychology. Many firms rely on attorneys or paralegals for intake — and attorneys and paralegals are busy!
How it works
720 System Strategies gives bankruptcy firms one integrated system that handles growth from first click to lasting client loyalty. Instead of piecing together a lead vendor, an answering service, and scattered marketing, attorneys get five parts that work together.
Five connected pillars
01
Our bankruptcy lead engine analyzes a bankruptcy attorney's market, sets county-level targeting, and builds custom ads that attract people most likely to need a consumer bankruptcy attorney. Leads are exclusive to your firm and won't be shared with your competitors. The 720 System Strategies playbook blends Facebook and influencer campaigns for steady volume, then feeds every contact into a nurture track so that debtors who aren't ready today become ready tomorrow.
Explore lead generation02
Our four-year bankruptcy lead follow-up is designed to meet each lead where they are, grouping them by readiness and tailoring the messaging so people who aren't ready today are nurtured until they are. Branded in your name, this sequence is written so that every touchpoint educates, normalizes bankruptcy as a legal reset, and maps a clear path to life after debt. The messaging highlights how easily a person's credit can rebound after bankruptcy, and addresses the biggest blockers to declaring bankruptcy, including shame, cost, and fear.
Philip Tirone, founder of 720 System Strategies, is the former chairperson of the board of directors of Evergreen Financial Counseling and uses this experience to continue understanding debtor psychology.
Explore lead follow-up03
720 System Strategies' bankruptcy qualification and intake framework screens your leads before scheduling them in your calendar. Our intake specialists gather essential client data, handle objections in plain language, and screen out dead ends. Scripts and pass-fail rules are tailored to your state and fee model. Only serious prospects land on your calendar, which protects attorney time and lifts conversions.
Explore intake and qualification04
Philip Tirone, founder of 720 System Strategies, is the creator of 7 Steps to a 720 Credit Score, a credit-rebuilding course that helps people rebuild their credit score to 720 just one or two years post-bankruptcy. Bankruptcy attorneys enroll clients in this program as part of their services, giving their bankruptcy firm a clear marketing edge.
The program itself is 7 Steps to a 720 Credit Score — a credit-rebuilding course that helps people reach a 720 credit score within one to two years of filing bankruptcy.
720 System Strategies' client nurture and loyalty framework also provides attorneys with an easy path to offering free FCRA credit report reviews, car-buying guidance, and credit counseling.
05
Think it is impossible to get Google reviews and referrals from bankruptcy clients? Think again! Our review and referral engine turns great outcomes into visible proof.
We provide a branded automated client nurture that: 1) provides free access to 7 Steps to a 720 Credit Score, and 2) invites happy and thankful clients to post on Google while routing concerns to your team for private follow-up. Enrollment in 7 Steps to a 720 Credit Score and a short education sequence keep goodwill high and spark more reviews over time.
Explore reputation managementThe founder
Creator of 7 Steps to a 720 Credit Score and former chair of Evergreen Financial Counseling.
Philip Tirone is the founder of 720 System Strategies and the creator of 7 Steps to a 720 Credit Score, a credit-rebuilding program that helps people reach a 720 credit score within one to two years of filing bankruptcy.
He is an expert in debtor psychology and the former chairperson of the board of directors of Evergreen Financial Counseling. Philip built 720 System Strategies to give consumer bankruptcy attorneys a complete marketing system, one that removes friction for firms and removes shame for the clients they serve.
He also hosts the 720 System Strategies YouTube channel, where he shares marketing strategies for bankruptcy attorneys.
Founder, 720 System Strategies
Next step
Tell us more about your needs, and we will provide a precise quote.
