Consumer bankruptcy marketing
A bankruptcy-specific operating model for firms that want fewer intake leaks and more prepared consults.
Where the work compounds
Most firms do not lose growth because one channel is missing. They lose it in the handoffs between interest, follow-up, intake, and client experience.
What that means:
Where firms usually leak
The goal is fewer loose ends between the first click and the next referred client.
Market reality
Bankruptcy marketing has to account for fear, delay, channel fragmentation, and intake trust. The firms that convert consistently build around the debtor's decision moment, not only the ad click.
Many debtors research quietly, disappear, and return when a garnishment, repossession, lawsuit, or foreclosure notice forces action.
Education and long-term follow-up keep the firm familiar before the crisis moment.
Facebook, Google, AI answers, referrals, reviews, and old email lists all create demand at different levels of intent.
A single intake and nurture system keeps those sources from becoming disconnected lists.
A scared debtor is not comparing marketing funnels. They are looking for clarity, speed, reassurance, and a human path forward.
Qualification, scheduling, and handoff quality decide whether the lead becomes a consult.
Common broken motion
720 connected motion
Featured strategy video
Philip Tirone explains why consumer bankruptcy prospects hesitate, why speed alone does not solve intake, and how education changes the consult conversation.
Why Debtors Call But Don't File | Philip Tirone at NACBA
NACBA presentation excerpt focused on debtor psychology and bankruptcy intake.
Free for bankruptcy attorneys
Most consumer bankruptcy firms do not lose business because of how they practice law — they lose it at intake. Use this 10-point checklist to find and fix the leaks that are quietly costing you signed clients.
10 of the most common intake and follow-up failure points
What to fix first, and how the firms we work with handle it
Phone, form, and nurture-sequence patterns you can copy this week
10-Point Intake Checklist
We will send the PDF and route your request into the correct 720 follow-up sequence.
Operating system
This is the full sequence: create demand, reduce hesitation, keep contact warm, route ready prospects, and turn client experience into the next source of trust.
Service ownership
Lead generation, education, follow-up, intake, aftercare, and reviews have to move as one operating sequence. 720 keeps each stage connected to the service that owns the handoff.
Start with lead generationWe create bankruptcy-specific demand with exclusive campaigns that bring financially distressed debtors into your firm's orbit.
720 system
Demand creation
Connected service
Lead generation: Exclusive consumer bankruptcy leads tailored to your firm, market, and intake capacity.
We use debtor education to reduce shame, answer common myths, and help prospects see bankruptcy as a legal reset instead of a personal failure.
720 system
Debtor education
Connected service
Lead follow-up: Email, text, and live-response support that keeps hesitant bankruptcy prospects engaged until timing changes.
Long-term text and email sequences keep your firm present while hesitant prospects move from fear to action.
720 system
Long-term nurture
Connected service
Lead follow-up: Email, text, and live-response support that keeps hesitant bankruptcy prospects engaged until timing changes.
When a lead is ready, qualification and intake support turn the conversation into a cleaner handoff or scheduled consult.
720 system
Intake handoff
Connected service
Lead qualification: We qualify leads, handle objections, and route prepared prospects so your team can focus on attorney work.
Post-filing and post-discharge education helps clients understand credit recovery, including the path toward better credit within 12 to 24 months.
720 system
Client aftercare
Connected service
Client nurture: Client nurture supports people during and after bankruptcy, helping your firm create stronger client experiences after the case is filed.
Aftercare creates better client experiences, better review moments, more referrals, and stronger local search signals for the next cycle.
720 system
Trust loop
Connected service
Reputation management: We help your firm ask for reviews at the right moments, when satisfied clients are most likely to respond.
Why us
The difference is not only channel mix. It is whether the whole system is designed around bankruptcy demand, intake speed, and signed consultations.
Bankruptcy-only
Exclusive leads
Follow-up included
FAQs
Want more detail? Read every answer in our full FAQ.
See all questionsHuman handoff
720 uses modern web tools, digital platforms, and automation, but the process is run by people who understand bankruptcy intake. Attorneys work directly with the same team that built the system.
Get started
Share your market and what you have tried so far. We will map out how 720 can help your firm generate exclusive leads, follow up faster, and convert more qualified consults.
Built for bankruptcy firms
The review focuses on intake, follow-up, and conversion gaps specific to consumer bankruptcy demand.
System review
We respond within one business day with the cleanest next step.
